![]() Analysis tools is Multiple Linear Regression Equation with the support by SPSS software 20.0 beside that also in a classical assumption test and hypothetical test to find out the significance of the dependent variable to the independent variables with The F-test, t-test and a test of determination. the sample in this research is the 99 people. The type of data in this research using primary data and secondary data, can be used by using a questionnaire and literature such as books, newspapers, magazines, and information related to issues that are being discussed.The population in this research is the entire consumer outlet temphoyac Independent of Jambi city in 2017 as many as 8438. ![]() The object of this research is the Outlet Temphoyac in Jambi city in the period 2013-2017. ![]() This research discusses the quality of the product and the price Of the purchase of a t-shirt at the Outlet of Temphoyac in Jambi city.
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